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Without net neutrality, what stops HBO from turning the internet into cable?

Several years ago, someone came up with a potent worst-case scenario for an internet without net neutrality: it would look like cable TV. With the option to slow down or block individual sites and programs, ISPs would give you the internet equivalent of basic cable, then charge extra for “News” and “Hollywood” bundles with Digg and YouTube instead of CNN and Showtime. There’s no subtlety, but it gets the point across. So what happens when, after almost a year with no net neutrality rules, a company whose name is synonymous with premium cable jumps online?

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Source: theverge.com

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