Shopping community varity search

The watches themselves are generally favoured for their comfort

There are a number of things which come to mind when Switzerland is mentioned; picturesque buildings, chocolate, Swiss cheese, cowbells perhaps, or Julie Andrews dancing to a backdrop of snow-capped mountains in the musical “The Sound of Music”. However, it is also Switzerland’s extensive history of watch making which is also intrinsically bound to this beautiful country. Watch making began to be used prominently during the sixteenth century, when Jean Calvin forbade that the people of Switzerland wear jewellery. As a result, watches began to be more advanced in terms of both design and aesthetics to compensate for the gap in the market left by the jewellery making industry. Since then, Swiss-made watches have gained a reputation as being among the most elegant and innovative watches in the world and a number of different long standing brands have sought to maintain this reputation.
Raymond Weil is just one of the Swiss brands closely connected with this industrious and successful history. Developed in Geneva in 1976, Raymond Weil is one of the few remaining independent watch companies left in the country. The watches themselves are generally favoured for their comfort and sophisticated design. Around thirty years after the company’s beginnings in Geneva, Raymond Weil went through a process of reinvention, which included the incorporation of a motto into the company’s philosophy: “independence is a state of mind”.
Baume and Mercier began in 1830, and is one of the longest established watch companies in Switzerland. Distributed by two hundred and twenty suppliers worldwide and producing about two hundred thousand watches a year. Watches made by Baume and Mercier tend to be sporty in design, including lines such as the Hampton and the Riviera, both references to fashionable East Coast resorts in the United States. Baume and Mercier is a brand which is therefore associated with wealth, glamour and prestige.
Tissot was another Swiss watch making brand which was set up in Le Locle, Switzerland in 1853 byCharles-Emile Tissot and Charles-Félicien Tissot. To this day the Tissot headquarters are still situated in in Le Locle, however the company has since expanded to reach some one hundred and fifty countries across the world. The Tissot company was the first to produce mass produced pocket watches featuring two different time zones. These went on sale in 1853, and from 1929 to 1930 the company brought out its first magnetic watch. 1971 saw the first watches to be constructed from plastic and in the eighties even designs incorporating even more unusual materials such as stone and mother of pearl were produced. To this day the company continues in pioneering new, innovative ways of making wearable, attractive watches, forging new and untraveled paths into the industry and maintaining Switzerland’s well earned and longstanding history in watch making.

, , , , ,

↑ Back to Top