Most people know the Bvlgari, not for its watches, but for its beautiful jewelries. Such as the bracelets, necklace, ring and so on. Peopel also may remember the Patek Philiippe watches, Vacheron Constantin watches and many ohter famous brands, buy fewer one will mentioned of the perfect watches of Bvlgari.
Which is similar withe the Bvlgari-Bvlgari Watches .
Actually, because of the fundation of beautiful daimond and jewelry, the Bvlgari watches look more outstanding and forby just as one excellent jewelry watches. So you can see in market, the most beautifful watches may be the young Bvlgari watches.
Before we know the history fo Bvlgari Solotempo Watches further, we should know some jewelry products of it. As the word for jewellery, if you asked who is the finest expression for style and beauty, then most people will tell you that’s Bvlgari watches. For over a century, Bulgari has been setting the pace for Italian style in jewellery and luxury fashion goods. Bulgari is traditionally a brand engaging in creating high-quality jewellery as well as unique watches. Nowadays, Bulgari also pay attention on other ranges such as leather goods, silk scarves, sunglasses, ties, perfumes and spectacle frames.
After Sotirio died in 1932, his sons undertook an extensive refurbishment of both the interior and the exterior of the Via Condotti store, and formally changed the company logo to “BVLGARI,” an application of the traditional Roman alphabet. The ambitious project took two years to complete, and featured the pink and beige Italian marble that would become the worldwide hallmark of the firm’s retail outlets. Giorgio spent much time travelling the world to source fine gemstones, while Costantino’s main artistic contribution at the time was to collect antique silver wares which would later serve to inspire the company’s adaptation of classical themes as the hallmark of the Bulgari brand.
Bulgari continued, throughout the first half of the 20th century, to follow the trend set by what was then the world’s jewellery capital, namely Paris. In the 1920s, Bulgari embraced Art Deco themes. In the 1930s, the company concentrated on diamonds set in platinum. After the war the Bulgari brothers continued to follow trends, rather than set them, although they were always highly regarded for their craftsmanship. In the prosperous years of the postwar era, Bulgari produced lavish settings of diamonds, emeralds, sapphires, and rubies in platinum, with floral motifs being especially popular during this period.
The marble-decked facade of the Via Condotti store would be the backdrop of many magazine photos in the postwar era, as celebrities from around the world were drawn to the Bulgari shop. The expanding clientele included Italian nobility, as well as eminent political figures and businessmen from the United States and other developed countries.
During the 1960s, Bulgari began to break away from the fashion dictates of Paris, and sought to establish their own recognisable style. The emerging Bulgari design style departed from that of the French in several respects. Instead of large, faceted diamond centerpieces, Bulgari began to produce pieces with coloured gemstones in a smooth, domed cabochon cut. Brilliant cut or pavé set diamonds were used simply to accentuate the colourful gems settings. When choosing its gemstones, Bulgari preferred to use those which best suited the overall balance of artistic creation, rather than seeking to simply add value by using expensive stones such as rubies, sapphires and emeralds. Yellow gold was usually the metal of choice to complement these settings.
In 1967, Giorgio Bulgari’s three sons. Gianni, Paolo and Nicola took control of the company. Paolo, the most talented of the three, sought to maintain his family’s traditions whilst moving forward with new and exciting forms and ideas. Nicola’s contribution was mainly as an astute businessman, but he was also responsible for an important design contribution, introducing the use of patinated old coins set in highly polished precious metals, another hallmark of Bvlgari-Bvlgari Watches design.
Bulgari continued to launch collections of modular jewellery in the early 1990s, with such names as Saetta, Spiga, Naturalia, Celtica, Doppio Passo, Chandra and Trika. These Bulgari patterns became instant status symbols, and were highly sought after by trendsetters of the time. Meanwhile, Trapani followed the lead of other major luxury goods companies by using the brand name to promote the sale of other goods including silver tableware and giftware, whilst taking care not to devalue the Bulgari cachet by compromising on the quality of the new merchandise. The launch of a carefully researched range of perfumes saw a marked increase Bulgari’s overall sales in the mid 1990s. This was followed by the successful launch of Bulgari silk scarves and ties, spectacle frames, sunglasses and leather goods.
All companies are make much of public perceptions and reputations. Bvlgari implemented the diversification strategy with the introduction of fragrances and accessories. Nonetheless, Bvlgari jewellery is highly valued in quality, strictly executed in management to enhance public understanding and support of the company as a lot of the public’s perception is fueled by what people see. As one of the best global players on the luxury jewelry market, this iconic jeweller always stands top-grade in the jewelry market all over the world.
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