Today, HBO announced that its programming will finally be available online without a cable subscription, and the cord-cutters have rejoiced. With good reason: viewers have been clamoring for the option, but HBO has been waffling, teasing, and back-tracking on the idea since before HBO Go even existed. Here, a digestible sequence of events:
If HBO was “overly hindered by having to be part of $60, $80 or $100 packages, we could [sell the channel] through existing distributors” or via new digital platforms, said [Time Warner chief Jeff] Bewkes, speaking at a UBS media conference yesterday.
Before any radical change is offered to viewers, Bewkes will first see how a new product, HBO Go, fares in tandem with pay-TV partners.