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Beats celebrates LeBron’s homecoming with another epic commercial

You can try shutting Beats out of the NFL, but there’s nothing you can do about the company’s impeccable advertising. The new NBA season gets underway this month, and Beats has teamed up with the league’s biggest star, LeBron James, for its latest campaign. This long-form ad — which isn’t the first Beats has made — focuses entirely on James’ homecoming and his return to the Cleveland Cavaliers. And yes, you’ll see Beats‬‬ earbuds showcased prominently the whole time; Beats very much wants everyone to know that LeBron wears them while training.

But beyond the product placement, we see LeBron’s intense gym regimen intertwined with flashbacks to his past: the Spring Hill apartments that served as his first “stable home”, LeBron discovering…

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