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Apple is now crowdsourcing business listings to help make Maps better

For years you’ve been able to report inaccurate or otherwise lacking information from Apple Maps listings. The company has also employed what’s known as “ground truth” personnel, people whose job it is to verify the company’s data. Now Apple’s putting some of that work in the hands of businesses that want to get information about particular locations into its Maps app. Today the company quietly launched Apple Maps Connect, a tool designed for business owners to both verify and submit new information about their locations, which is vetted with a phone call and PIN code to the businesses phone number.

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