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Apple: 81 million people have ‘experienced’ U2’s new album

81 million iTunes customers have listened to, or in Apple’s own words, “experienced” U2’s latest album, Songs of Innocence, during a free (and ongoing) promotional giveaway. That number factors in downloads in addition to streams from iTunes Radio and Beats Music, according to Billboard. Apple VP Eddy Cue recently gave the music publication an update on the “biggest album release in music history,” adding that Songs of Innocence has been downloaded in its entirety 26 million times.

Yes, there were many complaints about the way Apple went about things; letting itself into the music libraries of customers wasn’t the company’s finest decision. But the results are exactly what Apple and U2 wanted: a whole ton of people listened to an album…

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Source: theverge.com

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